Fashion Magazine Original Stunning Gift June 15 1913.. 12 pages of Fashion Tips Stunning condition Hilarious Adverts Tips Dress Patterns

Original New York Herald (Fashion Section)

Dated 15th June 1913

12 Pages

Presented in our Gift Pack with a Certificate of Authenticity

Gift can be personalised and includes the date of the magazine with the Personalised Certificate

Women’s Fashion from 1900 to 1919
The previous century had produced crinolines, bustles, polonaises, dolmans, abundant frills and furbelow’s of every description. But the new century, at the height of the Belle Epoch ( beautiful era) was bowing to simplicity and to common sense. Though details were still elaborate, fussy trimmings and unnatural lines were gradually being abandoned.

This trend of simplicity was enormously intensified and sped up by the The Great War, which clearly established two great principles in women’s dress — freedom and convenience.

In the 1900’s, if you were a fashionable young English lady of the social elite, you made a twice annual pilgrimage to Paris. There you would join other women from as far away as New York and St Petersburg.

The Paris Fashion Pilgrims
During the months of March and later in September, droves of women were seen entering the studios found on the rue Halevy, la rue Auber, rue de la Paix , rue Taitbout, and Place Vendome.

In these often cramped shops, with seamstresses working feverishly in the backrooms, you would meet your own personal vendeuse, who would help you choose your wardrobe for the coming season.

This woman was your ally and would know your darkest secrets, both personal and financial! The survival of these early fashion houses depended entirely on holding on to their wealthy clientele. It helped for them to know some of your little secrets!